Vape Tax Ireland – Everything You Need to Know (Nov 1, 2025)

Irish Vape Tax: What It Is, When It Starts, and How OB Vape Is Protecting Prices

From 1 November, Ireland is introducing an excise duty (“vape tax”) on e-liquid. This page explains the new tax, how it affects prices in Ireland, and why OB Vape’s prices will not increase while our large pre-tax Irish stock lasts.


Quick Summary

  • Start date: 1 November.
  • Rate: €0.50 per ml of e-liquid (excise), applied at first supply in the State (on top of VAT and normal costs).
  • Who pays it first? The first supplier in Ireland (usually manufacturer/importer/wholesaler) accounts for the new excise. That cost then flows through the chain.
  • OB Vape price protection: We have secured large pre-tax stock purchased from Irish suppliers. While that inventory lasts, our prices are frozen for those items.
  • What should customers do? Popular products are moving fast. Stock up on your favourites so you don’t miss out on pre-tax pricing.
Important: OB Vape’s current Irish-sourced inventory is not subject to the new excise. Once that specific stock sells through and is replenished post-tax, suppliers’ increased costs will likely flow into retail prices.

Why OB Vape Prices Are Frozen (While Stock Lasts)

We’ve front-loaded our purchasing with Irish-sourced inventory ahead of 1 November. Because that stock is already in the State and was first supplied pre-tax, the new excise does not apply to it. That’s why we can hold prices on those lines until our pre-tax batches are gone. Fresh replenishments purchased after 1 November will reflect the new supplier costs and excise.


Expected Price Effects in Ireland

Below are illustrative before/after ranges seen across Ireland when the €0.50/ml excise is added upstream (final retail depends on brand, supplier pricing, and promotions). OB Vape pricing remains at the “Before Tax” level while our pre-tax stock lasts.

Product Type Typical Size Before Tax (Ireland) After Tax (Indicative) Notes
Nic Salt / Freebase E-Liquid 10 ml €5.00 €11–€15+ €0.50/ml excise adds ~€5 before VAT & margins.
Shortfill E-Liquid 50 ml €10–€15 €35–€55+ Excise on the liquid in bottle; nic-shots purchased separately also carry excise per ml.
Shortfill E-Liquid 100 ml €20–€25 €70–€85+ Large bottles see the biggest absolute increase because excise is per ml.
Disposable Vape (typical) ≈12 ml €10–€15 €20–€30+ Excise adds ~€6 on 12 ml before VAT & margins.
Good news for OB Vape customers: Because we bought heavily from Irish suppliers before 1 November, our prices remain at the “Before Tax” level while that stock lasts. When a line sells out and we re-order post-tax, new supplier costs will apply.

How to Save Money in Ireland Right Now

  • Stock up on favourites: Pre-tax Irish stock is limited and demand is very high.
  • Switch to refillables: A refillable pod kit + larger bottles (e.g., OB 80 ml) gives far more e-liquid for the money than disposables.
  • Ask us for alternatives: If a specific flavour sells out, we’ll recommend a like-for-like option from our pre-tax inventory.

FAQ: Irish Vape Tax & OB Vape Pricing

When does the Irish vape tax start?

From 1 November.

How much is the tax?

An excise of €0.50 per ml of e-liquid is added at first supply in the State (separate to VAT).

Why are OB Vape’s prices not increasing now?

We secured large pre-tax batches from Irish suppliers ahead of 1 November. That inventory was first supplied before the excise start date, so we can keep prices unchanged while it lasts.

Will prices increase later?

Once a line sells out and we re-order from suppliers after 1 November, new supplier costs including excise will apply. We’ll still work hard to keep pricing competitive in Ireland.

Are zero-nicotine products affected?

The excise applies per ml of e-liquid under the Irish rules. Practical retail impacts vary by product type and supplier pricing; we’ll flag any exceptions on individual product pages.

Best value in Ireland right now?

Refillable pod kits + larger bottles (e.g., OB 80 ml) give the best “€/ml”. They’re ideal for Irish vapers switching from disposables and wanting consistent flavour at a lower cost per day.


Why Buy from OB Vape (Ireland)

  • Prices frozen while pre-tax stock lasts — we moved early for Irish customers.
  • Next-day delivery across Ireland on most orders.
  • Huge selection of e-liquids, pod kits, and accessories for Irish vapers.
  • Local, family-run Irish business with friendly support.
  • Price-match promise: If you find it cheaper in Ireland, email info@obvape.ie and we’ll match it.
Bottom line for Irish vapers: Our prices stay the same while our Irish pre-tax stock lasts. Demand is very high — for best value, stock up now or switch to a refillable kit and larger bottles.

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