Updated September 2026: This guide has been refreshed with current links and clearer liquid terminology. Your coil, thankfully, does not need a chemistry degree.
If you’re new to vaping, understanding e-liquid (also called vape juice) is one of the most important steps. From choosing flavours to picking the right nicotine strength and ratio, getting this right makes a huge difference to your overall experience.
Quick Answer: Vape e-liquid comes in different flavours, nicotine strengths like 10mg and 20mg, and PG/VG ratios. Beginners usually start with nicotine salts in a pod kit for the best balance.

What Is Vape E-Liquid?
E-liquid is the fluid used in your vape. It is heated by the coil to produce vapour.
- Usually contains PG, VG, flavouring, and optional nicotine
- Available in a wide range of strengths and flavours
1. Choosing the Right Flavour
Flavour is one of the biggest advantages of vaping. There are hundreds of options available.
- Fruit flavours like Blue Razz or Strawberry
- Menthol and ice flavours for a cooling effect
- Tobacco flavours for a familiar taste
- Dessert and sweet options
Most beginners start with something simple and then explore different options over time.
2. Understanding Nicotine Strengths
Choosing the right nicotine level is key, especially if you are switching from smoking.
Nicotine salts are popular because they provide a smoother throat hit and faster absorption.
3. PG vs VG Explained
Every e-liquid is made from a mix of PG (propylene glycol) and VG (vegetable glycerine).
- PG – stronger flavour and throat hit
- VG – thicker liquid and bigger clouds
Most beginner-friendly liquids are balanced mixes.
4. What Is 50/50 E-Liquid?
A 50/50 e-liquid means equal parts PG and VG.
- Balanced flavour and vapour
- Works well in pod kits
- Great for beginners
5. What Are Nic Salts?
Nicotine salts are one of the most popular types of vape liquid today.
- Smoother inhale compared to freebase nicotine
- a different nicotine delivery profile
- Suited to low-power devices
6. What Are Shortfills?
Shortfills are larger bottles of nicotine-free e-liquid.
- Usually 0mg nicotine
- Space left for adding nicotine shots
- Best for more powerful devices
Adding a nic shot typically brings the strength to around 3mg or 6mg.
7. Matching E-Liquid to Your Device
Using the right liquid for your device is essential.
Using the wrong liquid can cause leaks or poor performance.
8. Common Mistakes Beginners Make
- Choosing the wrong nicotine strength
- Using the wrong PG/VG ratio
- Not matching liquid to device
Getting these right makes a huge difference to your experience.
Frequently Asked Questions
What is the best e-liquid for beginners?
Nic salts in a pod kit are usually the easiest starting point.
What nicotine strength should I choose?
Most smokers start with 10mg or 20mg.
What does PG/VG mean?
It refers to the ratio of ingredients that affect flavour and vapour production.
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The Bottom Line
Understanding flavours, nicotine levels, and PG/VG ratios is key to enjoying vaping. Once you get the basics right, choosing the perfect e-liquid becomes much easier.
















